+ search engine marketing

Is finding your website on the major search engines like trying to find a needle in a haystack? Then you need a Search Engine Marketing specialist.

Search Engine Marketing (SEM) comes in two flavors. Organic Search (Natural Search) and Paid Search. Organic Search results are natural (unpaid) results generated by search engines like Google, Yahoo, and MSN. These results are based strictly on a webpage's relevance. Best of all, rankings in Organic Search are absolutely free. By far, Organic Search is the best long-term strategy for any company. However, it takes time to achieve results through a process known as Search Engine Optimization (SEO). SEO involves creating relevant, keyword rich copy, inbound links and clean, spider friendly code. It is not accomplished overnight and requires persistence and commitment.

On the other hand, Paid Search can be thought of as classified advertising on search engines. You pick the keyword search terms your product or service applies to and then you create a pay per click (ppc) campaign. Pay Per Click campaigns can start almost immediately, so there's no delay. This is an important aspect to keep in mind. If your site requires instant traffic then Pay Per Click advertising is an invaluable tool. Pay Per Click campaigns, however, should never be a substitute for Organic Search, but thought of as a complement.

To learn more about Organic Search and Pay Per Click strategies for your website call or drop us a line.

Imagination + Execution = Results